Expert insights on website monitoring, SEO, accessibility, and web performance.
Your website looks great. Your content is polished. You've done your keyword research and published everything according to plan. And yet, somehow, your pages aren't ranking where they should be.
Picture this: a potential customer finds your site through a search result, clicks through to read your carefully crafted content, and encounters a promising link to learn more. They click. And instead of the resource they expected, they're greeted by a stark 404 error page.
Someone shares a link to your carefully crafted blog post on Twitter. Instead of an engaging preview with your headline and a compelling image, the tweet shows... your URL. Just text. No image, no description, nothing to make anyone want to click.
One small text file. A few lines of code. And the power to completely remove your website from Google.
Search engines are remarkably good at finding content. They follow links, discover new pages, and gradually build a map of your site. So why would you need a sitemap—an explicit list of your pages—when crawlers can find everything themselves?